LAUNCHING

NEW ORION CHOCOPIE DARK

 

 

In 2017, Orion launched their new product "Chocopie Dark", with adding 70% more cacao compared with their original product.

Aim to teenagers and young adults consumers, product key visual shows off a new attractive key selling point to consumers laid on their branding red color background. The visual was later applied on different digital platforms.

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CREDIT

Agency: Cheil Vietnam  |  Creative Director: Ms Hien  |  Designer: Uyen Ng.