DUTCH LADY
SOCIAL MEDIA CONTENT
Dutch Lady is a leading dairy product brand for kid in Vietnam. Not only playing a role as a companion of kids in their early resilience journey, helping to build the strong nutrition foundation daily, Dutch Lady has also contributed to many community program for kids such as: school programs, Firefly scholarship ...
Their always on social content runs mainly on their facebook fanpage with up-to-date inspired and informative contents daily to spread out the brand's messages that encourages kids to ready for challenges with strong foundation and help moms to get more information about the most suitable diary product for their kids.
The social content is categorized by 3 main angles : Catch Master Brand, Catch with Affinity, and Agile content
CREDIT
Art director : Uyen Ng | Desinger: Tuong Ngo, Tran Vuong, Thao Tran | Content writer : Nhu Lam, Tram Nguyen, Ngan Phan
CATCH MASTER BRAND CONTENT
Task: Editing Thematic TVC into short video series with social friendly cuts to live up "dare to fail" spirit
CATCH WITH AFFINITY CONTENT
Task: Create 6s video series content to emphasize 2 USP:
1. Fresh like drinking in Dutch farm"
2. Fresh like drinking in Dutch farm"
AGILE CONTENT
Task: Create video content to celebrate occasional days or catch up with on-going trend on social to emphasize brand role & products
Video format
Photo format
