RENEW PACKAGING

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Samsung Experience Store (SES) is a place for people to interact with a range of Samsung products and technologies designed to help people live the most connected life possible.

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In 2018, Samsung want to change their packaging design to be more modern but still keep consistency with the brand identity.

The design illustrated the most significant mobile devices of the brand and tried to linked them with graphic elements to emphasize the connection of innovated products, which will bring life to the next level.

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The new packaging was proposed on couche paper with cotton handle.

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CREDIT

Agency: Cheil Vietnam  |  Designer: Uyen Ng.