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In difficult times when Covid-19 pandemic happens, not only facing the risk from the virus which might take human's lives, people also have many other issues such as: losing jobs, being unemployed, cutting down salary, closing business... As a leading brand in the F&B market in Vietnam, Tiger understands that difficulties and wants to stay beside consumers, encouraging them to get over this hard time together. Tiger always believes that inside each person has a Tiger spirit, and it's time to uncage "your tiger".

 

Using a different approach from the first wave, in this second wave of the pandemic when people are well prepared physically and mentally, Tiger brings out 4 heroes who inspired people with their meaningful actions to spread positivity, bring help and belief to the whole nation. This is the first step to start a further journey collaborating with WeChoice Awards 2020, where people can also summit their own courage stories. Through this campaign, Tiger wants to honor the brave and united spirit of Vietnamese.

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​The campaign runs mainly on social channel at Tiger facebook fanpage. 

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CREDIT

Art director : Uyen Ng | Copy writer: Dien An Nguyen

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